“Make every detail perfect and limit the number of details to perfect.” -Jack Dorsey, Twitter co-founder
“The last 10% it takes to launch something takes as much energy as the first 90%.” -Rob Kalin, Etsy founder
“Find an unmet need and meet it.” – Ross Perot
Every last word recited above was truly experienced during the concept, build-out and opening of The Cellar Beverly Hills (est. Jan 2017).
And what is this miraculous achievement? Not just “a premier fine wine concierge and storage service,” but:
“From on-demand bottle delivery and decanting to James Bond-esque security, our flagship facility introduces a multitude of innovative wine-centric services designed to optimize the collection experience.”
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| This is a sample of pre-opening social media (works for me!) |
So why is The Cellar Beverly Hills relevant here? Because it is the brainchild of my son Sam. And the endeavor would in all probability have been stalled (to say the least) without the guidance and financial acumen of the one and only hubby (and Sam’s business partner). They deserve enormous credit for not only surviving the process but for a job well done. I even played a part with all the branding, incorporating my “day job” skills.
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| Beautiful wine openers (top) embellished with Swarovski crystals are presented in the leather case above. |
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Sam’s first foray into wine: Figuring out what to do with our wine at home. Not only did he design the cellar shown at left — formerly a hallway closet (glass doors are open for the photo but it remains a cool 55 degrees in there), but he created an online inventory for us, including when the bottles are best to drink. We knew he was on to something …
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It is with great pride and excitement that I share photographs of the space and from the Grand Opening on 1.17.17. Next time you’re in Beverly Hills, stop in for the grand tour. Cheers!
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| Every locker has a beautiful brass plate (top). The reception desk was conceived and executed by master woodworker Bill Schwalm to replicate a wine barrel and wine press. |
